Coaching Training

Principles, Aims and Scientific Orientation

The International Academy (INA) was founded in 1996 by professors from the Freie Universität Berlin with the aim, among others, of combining science and practice, as well as developing programs of advanced studies and further training for business and the economy. The INA’s Institute for Organization and Management (IOM) designs and promotes the coaching training, which has been conducted successfully in various countries since 2002. The key concept in coaching training may be worded succinctly by quoting the title of Gerald Hüther’s book: “What We Are and What We Could Be.”

In our professional roles and indeed in our private relationships, we repeatedly encounter limits. With the “circumstances” or the “others” exacerbating the achievement of our aims. In the training to become a coach, we pursue an alternative route, which Jens Corssen describes as the path to self-assurance, self-confidence, self-efficacy, self-responsibility and self-conquest. The latest findings from scientific brain research embolden us to risk leaving our comfort zone, in that they verify that we live and experience only a fraction of our intellectual, emotional, intuitive and psychic potentials. Yet what is the benefit to us of having specialist expertise, when we neglect to focus on the development potential of our individual personality? At the latest in our professional roles (such as for instance as an executive) do we realize that we frequently have challenges we are unable to master – due to an approach solely aligned to rational considerations and the “facts”.

Current happiness research refers to three challenges for a content and happy life – both professional and private:
A. Do not “evaluate”; B. Be in the “here and now”; C. “Do something for others.”

In the coaching training program, you learn what this means for “leadership”. Science provides answers to the question of what opportunities there are to develop our intellectual, emotional, intuitive and thus psychic potentials, which in turn make us convincing executives and managers, as well as interesting partners (in dialogue), among others. In the training to become a coach, as our orientation basis we take scientific theories that have arisen in a university context, and which make all the difference in a confusing and complex market flooded with a range of varying study options.

A. Systemic coaching and process consulting (Luhmann, Willke, etc.)

B. Systemic team and organizational development (Varga von Kibed, etc.)

C. Empirical brain research (Eagleman, Hüther, Keysers, etc.)

D. The U-Process model as a process model for coaching (MIT/ Scharmer, etc.)

E. Self-awareness, self-reflexivity, self-effectiveness as a coach (Corssen, etc.)

In coaching practice, as our orientation basis we take the process model of changes, which has been researched and empirically validated in the group of scientists led by Scharmer and Senge at the MIT in Boston, among others. The seven steps to change in the U-Process model correspond to our modularly structured training program. Our methodology is aligned to hermeneutic processes and to premises from system and communication theory, which form the basis for our coaching “tools”. The practical application of the knowledge gained in live coaching settings (with clients and customers who do not attend the training) provides a unique and sustained learning effect. Thus this part is solely conducted by teaching coaches who have already gained many years of experience – not only in the field of training, but also in individual and team coaching in a business context. Ultimately, we convey the aspiration to have a knowledge-based attitude and approach, which understands the development of the coach personality as a first step in the professionalism of business coaching.


Business Coach: Course Structure and Contents

The ten training units (C1 to C10) are taught in 160 lectures and 44 exercise sessions

C1: Basics of coaching

  • Models, basic variables and success factors of coaching
  • Contract and contract design
  • Establishment of a consultative relationship: first case discussion

C2: Systematic principles of coaching

  • Systematic diagnosis and interventions
  • Simulation methods in coaching
  • The U-Modell as the basis for coaching
  • Individual coaching: second case discussion

C3: The coaching process

  • Value and target analysis
  • The role of the counselor
  • Self-awareness, reflection and efficiency as a coach

C4: The organization

  • Organizational sociological and psychological foundations
  • Team building and organizational development
  • Team coaching: third case discussion

C5: Quality assurance

  • Coaching as a contributor to quality management
  • Evaluation of the coaching process
  • Coaching as a part of human resources development

C6: The Coaching Concept

  • Summary of training content
  • Live coaching with external clients/customers

C7: Closure and certificate verification

  • Preparation of thesis
  • Case presentation case and evaluation

The modules C1 to C7 are taught as a package and are a prerequisite – in addition to successful case presentation and final thesis) – for the certificate.

The modules C8 to C10 can be booked separately. They build on previous lectures and further deepen the understanding of key topics. Completing all ten modules enables participants the membership in a coaching association.

C8: Health and resilience

  • Beliefs and value systems
  • Work-life balance and burn-out
  • Ways to resiliency

C9: Team coaching I

  • Concept of Psychodynamics
  • Conscious and sub-conscious conflicts in teams
  • Organization of collective intelligence
  • Ways to build high-performance teams
  • Team coaching: Tools I

C10: Team coaching II

  • Context of team coaching and organizational development
  • Team coaching and leadership
  • Team coaching and Change management
  • Team coaching: Tools II


Testimonials and References

Karl PilnyIn 2016 I had the pleasure and the privilege of obtaining the Certificiate as Business Coach after a thorough and thrilling training course headed by Dr. Thomas Koditek, which not only provided me with state-of-the-art knowledge and facts but also tremendous insights and inspiration. Dr. Koditek is combining many rare qualities and enables and motivates to reach and maintain continued levels of engagement and excellence.

– Dr. Karl Pilny
Asia Expert & Author , CEO Asia21, Berlin / Zürich

Small groups, the right balance between theory and practice and very tangible „live coaching“ sessions make this Coaching training an unforgettable experience. The learnings exceeded all expectations I had before and strengthen me for my everyday life, for both, my private and professional role as leader and coach. The tools and methods trained are applicable for different situations and help also to communicate in a proper way. All in all the coaching training of INA Academy is an accelerator for personal development and is therefore highly recommended.

– Stella Dandanopoulou
Manager at a Global Retail Company

I can confirm that the business coaching training with 7 modules spread over a period of 8 months at Steinheim near Stuttgart was one of those very significant experiences I would never like to miss. As an international HRD business partner working with diversified managers, colleagues and peers from different cultural background around the globe, it was such a positive learning effect of how best to integrate practical business coaching approach in an intercultural setting. Giving that the digitalization as well as the on-going business developments keep on progressing; organisations and companies are determined to continue to work more closely and effectively together across borders and cultures. At the background of this, companies continue to grow and the powerhouse of growth and development is managing people and making them productive and effective in their roles as leaders and employees. In this regard, I have learnt to appreciate through this business coaching training that a wide variety of practical tools made available as ready-to-use methods really does contribute to the development of international managers and employees in their roles and actions. The various methods and tools used during the coaching sessions to facilitate the reflection of behaviour and actions, aim at triggering and driving problem-solving and from various perspectives. The various topics and the trainers of the coaching training sessions contributed vastly towards a holistic understanding of the actual process of “business coaching” with focus on understanding how individuals behave and interact from a systemic perspective. The approach of organisational development combined with the development of the individual in the process of change is that key issue that makes the coaching training so unique especially in an intercultural environment. During the practical implementation of the tools through “Live Coaching”, I could really grasp the essence and benefit of the training. One did not only have the opportunity to implement “Live Coachings” yourself, but could also observe others go through the process. The group-work outside the actual coaching trainings was very helpful. In these “Peer-Groups”, one had the chance to reflect your understanding of the tools as well as find out your own personal style as a prospective internal business coach. Thomas and his team of trainers have made all efforts to really give the business coaching sessions a good quality that is mainly oriented towards business challenges and continuous change processes in daily business settings.

– Dr. Lucy Tengbeh
Human Resource Development Manager

One of the best trainings I ever attended! Seeing that the demand on business coaching increased significantly in my role as Organisational Effectiveness (in-house) consultant I decided to join the 2016/2017 class in Düsseldorf. Besides the wealth of tools the most important and valuable point was the number and quality of practice coaching sessions that made every hour more than worthwhile. Observing others while coaching and being observed/getting immediate feedback helped tone individual approaches and develop unique coaching styles. At the same time we had the opportunity to observe and work with different trainers - all experienced coaches - which opened the view to what coaching can be. And, certainly, we learned a lot about ourselves. Thomas and his team are doing an excellent job in teaching how to do business coaching - highly recommended!

– Dr. Jutta Jessenberger
Consultant Organisational Effectiveness & Lean, Shell Germany Oil, Cologne  

Claudio KantnerThe Business coach qualification is built up of a well-chosen mix of scientific based theory and real hands-on coaching experience. Multiple trainers lead the different courses and provide a holistic view on different coaching approaches and styles. In-between the seminars, the participants are encouraged to further consolidate the contents by reading recommended papers and books and get more coaching experience by practising within the team. Becoming a business coach at the INA was a great opportunity for me to further develop my skill set on how to lead and coach people and teams. During that year, I expanded my network, got in touch with others leaders and reached a new level of self-awareness and self-reflection. Overall, the class provides a kick start for anyone who wants to become a coach, further develop their skill set and get out of their comfort zone. You will leave class equipped with a new mind set, a valuable tool kit useful as coach, leader in your business, but also in your private life and finally with a network, that will last as long as you want.

– Claudio Kantner
Lean Manager, General Electric Germany


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Dr. Thomas Koditek


Phone: +49 30 12 08 82 32

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